The Society’s comments on the Plan E Options and Issues document submitted on 13th August 2009

(Plan E - Securing a successful future for Epsom Town Centre - can be inspected or downloaded here)

 

Do you have any comments on the introduction section?

A clearly written and informative introduction. We particularly liked the vision for the town centre and endorse these aspirations for the town over the next twenty years.

Q1.  Do you agree with the issues and objectives for identity, character and management, or have any additional comments?

One of the important aspects contributing to the identity and character of the town

is the marketplace. An additional objective would be to increase the quality of the

market and to make it more colourful perhaps with permanent canopies, without

advertisements.

As town is a place where people come to shop a further objective would be to

provide a first class and quality shopping experience.

 

Q2.  Do you agree with the issues and objectives for movement and accessibility or have any additional comments?

Yes we agree with the objectives. However, if traffic can be reduced, care must be

taken to ensure that the displaced traffic does not use the minor roads surrounding the town.

A traffic survey may be necessary to ensure that effective road management

systems are put in place for the rerouting of refuse lorries.

We were under the impression that car parks were very well used. However if

capacity can be increased by better management this will help to reduce on-road

parking.

 

Q3.  Do you agree with the issues and objectives for public realm and public spaces or have any additional comments?

Yes, we agree. The repair and maintenance of privately owned buildings is important, but we suggest that, in order to achieve a high and uniform standard, a design criteria is produced that could be monitored and controlled by the town management system to be set up.

There is a proliferation of free-standing pavement shop advertisements that present a hazard to walkers and are unsightly. The removal of these should be given priority in the removal of clutter.

Additional seating in key places would be advantageous.

 

Q4.  Do you agree with the issues and objectives for land use or have any additional comments?

Yes, we agree with the objectives. Quality is the key here, both in terms of the shops and retail offer but also for residential properties and the range of services. Regarding Objective 22, higher density residential development must not prejudice architectural quality and must conform to height restrictions.

Appropriate measures must be taken to prevent unlawful on-street car parking. Commuter parking on roads can be discouraged by use of appropriate time limits.

 

Q5.  Do you agree with the suggested visions for each area? If no, how do you suggest they are altered?

We agree with the generality of the vision, but question how some of the aspirations can be achieved, particularly in the High Street and Upper High Street. The shopping frontages are far too elongated to support thriving retail traffic throughout and the visions are likely to prove commercially unrealistic. The image of Epsom relies to a large extent on its heritage and its association with the Derby. For the future, it might be worth considering an annual event such as an arts festival.

 

 

Q6.  Which of the options 1,2 or 3 do you prefer?  Please explain the reason for your choice.

We prefer option 1 because we do not believe that the inclusion of the parks would add significantly to the town centre. The enjoyment of the parks would not suffer if they were not included although they should of course continue to be safeguarded. Similarly we do not see the benefit of including UCA in the town centre. Staff and students would still be able to use town centre facilities. We would not wish to encourage higher density residential development in these areas.

 

Q7.  Do you have another option which you would like us to explore?

No.

 

Q8.  Do you agree with the proposed Town Centre Primary Retail Area? Should we extend the boundary to include other areas? What evidence can you provide to support such an extension?

The use of the word Primary is misleading and should be deleted.  We suggest the existing term Town Centre Shopping Area should be retained.  We also suggest that this Shopping Area be extended a) further up the Upper High Street to include the proposed supermarket development, b) along Ashley Road to include the shop, presently for letting, on the corner of Ashley Road and The Parade and c) further up both sides of West Street to include the retail elements thereon.

 

Q9.  Do you agree with the proposed Primary and Secondary Retail Frontages? Should we extend the boundary to include other areas? What evidence can you provide to support such an extension?

We agree with other comments we have seen that in commercial terms the Old Town and Market Place are a primary retail location, the eastern High Street is secondary and the Upper High Street is tertiary. The use of such terms in a Planning document seems to us to be unnecessary and counter productive.

We suggest that the secondary retail frontages should be extended along both sides of West Street, and as far up the south side of Upper High Street as the proposed supermarket.

 

Q10.  Do you agree that Primary Retail Frontage policy should protect existing retail uses from development proposals for non-retail uses such as financial services, restaurants and beauty salons?

We believe that non retail uses should be discouraged in the Old Town and Market Place.

 

Q11.  Do you agree with our approach for the Secondary Retail Frontages, which encourage quality specialist and niche retailers and some other town centre uses but discourage new fast food takeaways?

Yes, but encourage niche retailers in both primary and secondary frontages.

 

Q12.  Which of the options do you prefer?

Or do you consider that traffic routes should remain as they currently are?

 

Q12a.  Please explain the reason for your choice and add any further comments on the Highways Options below.

We would support any sensible proposal to reduce the traffic on the A24 in the west end of the High Street (market square). However we believe the proposals are seriously flawed and unacceptable for the following reasons.

Option 1 has an advantage in reducing a relatively small amount of traffic in the High Street. Some traffic would use Station Approach exacerbating the already severe congestion where Station Approach meets Waterloo Road. The idea of dualling South Street is retrograde and would lead to serious problems at the junctions of West Street and High Street/South Street and also where Ashley Avenue meets South Street.

Option 2 which directs all traffic from both the A24 northwards and West Hill eastwards (excluding public transport) through Station Approach is ill-conceived and would only transfer the congestion problem in the High Street and create an even greater problem in Station Approach particularly at the junction with Waterloo Road. Already there are times with the opening of the pelican crossing, the bus stand and the junction to Waterloo Road, traffic is backing up to West Street. Station Approach is an important part of Epsom and to make all the residents of Epsom who use the station regularly to have to cross the A24 is unacceptable.

The proposal (Option 3) to dual the A24 through Ashley Avenue and into the High Street via Ashley Road requiring the opening of the bottle neck at the Parade by compulsory purchase is not practical either in financial terms or in terms of conservation.

We therefore do not support any of the three options and consider that traffic
routes should remain as they are.

 

Q13.  Do you agree that a form of management should be established for Epsom town centre? If no, please explain your reasoning.

Yes we agree strongly. It has become necessary to have a management system in place to ensure that quality in the townscape is achieved and maintained particularly in relation to shop fronts and maintenance and decoration of buildings fronting the town centre. This is particularly important when entering the town. The management system should not be just a talking shop but should have sufficient enabling powers to ensure that things are carried out to a predetermined standard.

Q14.  Which of the options do you consider would be the most suitable for Epsom town centre? Please explain the reason for your choice.

In order to fulfil these functions adequately we feel that option 3 is preferred although probably the most expensive. The remit and powers of the management should be very clearly defined, partly so that the responsibilities of council officers or elected councillors are not diminished.

 

Q15.  Do you agree with the suggested actions for the management and promotion of Epsom? Do you have any additional suggestions?

Yes, but if the marketplace is defined as 'highway' does this affect the pavement cafe culture?

 

Q16.  Do you agree with the suggested actions for energy efficiency and renewable energy? Do you have any additional suggestions?

Yes.

An enforced parking strategy would be of benefit.

 

Q17.  Do you agree with the suggested actions for public realm? Do you have any additional suggestions?

Develop and apply a design code to ensure quality in the appearance of building and also in the design and architecture of new buildings. Consider the use of design consultants.

Reduce hazards on pavements.

We are not convinced about the value of canopies or blinds on shop fronts.

 

Q18.  Do you agree with the suggested actions for movement transport and accessibility? Do you have any additional suggestions?

In relation to road signs beyond the Borough boundary, surely the Borough should have some input and influence over their content. We suggest Transport for Epsom could be brought forward.

We are not sure of the benefit of banning the left turn from the High Street into Waterloo Road although the volume of traffic is low. It would reduce some traffic in the High Street which would then use Station Approach. It is probably worth investigating.  The removal of the central reservation is worth considering, but only in relation to linking with a reduction in speed limit to 20mph.

 

Q19.  Which of the options do you prefer? Please explain the reason for your choice.

Option 2. We would not want to exclude a single use development provided it met certain criteria for example largely business use or predominantly residential and that it architecturally enhances or complements the neighbourhood.

 

Q20.  Do you agree with the above option? Do you have another option which you would like us to explore?

Yes emphatically. Positive action should be taken to ensure good architectural design.

 

Q21.  Which of the options do you prefer or do you have an alternative option? Please explain the reason for your choice.

Option 2 with the addition of ‘and identify sites where higher building might be

permissible.

We made the assumption that a storey includes the ground floor and also includes

living accommodation in the roof space.

 

Q22.  Which of the options do you prefer for the Depot Road/Upper High Street and Church Street Site? Please explain the reason for your choice. If you wish to suggest an alternative option, please provide reasoning for your suggestion

We favour Option C but with the provisos that car parking is considered in high density multi-storey either above or below ground that would allow expansion of other uses and that the retail element should be limited to small units fronting the Upper High Street. We feel that the indicated retail percentage may be too high especially as the site is shown to include the substantial existing buildings on both sides of Church Street. We are specifically opposed to a superstore development as envisaged in Option D.

A medium sized hotel could be considered

 

Q23.  Which of the options do you prefer for the Gas Holders Site? Please explain the reason for your choice. If you wish to suggest an alternative option, please provide reasoning for your suggestion

We favour option B. We believe this site could be a single use site predominantly for mixed residential. There would be limited need for retail, but open space would be necessary. A medium sized hotel could also be considered.

 

Q24.  Which of the options do you prefer for the Epsom Station Site? Please explain the reason for your choice. If you wish to suggest an alternative option, please provide reasoning for your suggestion

We favour Option B. This option would help towards the housing target. Although

a greater proportion of parking might be desirable, it is unlikely that an adequate

financial return could be made.

If a transport hub, additional bus stops are needed, and pick-up and drop-off

points.

Commuter parking should be encouraged in the Hook Road car park by charging

favourable rates for all day parking and penalising short stay parkers.

 

Q25.  Do you agree with the suggestions for the opportunity sites? If no, please explain the reason for your choice.

There are many propositions that are worth pursuing to utilise these sites which are important resources for the future. It will be essential to have a comprehensive planning brief for each site ready for when it becomes available if the borough is to avoid the danger of piecemeal development and lost opportunity.

Market Place. We agree with the comments especially removal of market equipment

High Street East. Agreed that the Woolworths site is important but it is difficult to control retail use. Maplins is a great asset but the £1 shop is the opposite.

Swail House. Although we understand the reasons for its inclusion being part of the evidence base SHLAA document, we feel that there are special circumstances that suggest it should be removed from the list. It is the only residential site in the list. Moreover, the residents are already suffering from a sight disability and are understandably concerned at the prospect of having their living accommodation disrupted sometime in the future. We would also oppose redevelopment here on environmental grounds.